Christmas campaign designed for the Barcelona and Madrid metro networks. The concept focused on a bold, attention-grabbing headline: "Cry this Christmas", followed by the payoff: "Cry with laughter with the best family game: Guatafamily". The visual direction was intentionally crafted to mimic a child’s drawing style.

The goal of this Art Direction was to capture the primary target’s (parents) attention through the copy, while engaging the secondary target (children) through vibrant colors and a hand-drawn aesthetic.